You’ve probably heard the phrase “All publicity is good publicity” in regards to those in Hollywood, but does the same sentiment apply to short term rentals? In short, no. Unlike Hollywood press, where bad publicity can actually spike interest in the person in question, bad publicity for a short term rental can ruin the business. Short term rental businesses and their success are built on their reputation — that is if they exceed guest expectations, they tend to do well. So if their reputation is ruined, the business may not be far behind.